Atwyld
An ongoing content partnership with a new women’s motorcycle gear brand
Atwyld entered an emerging market at the right time, as women were becoming the fastest-growing segment in motorcycling. Their thoughtful and vibey brand quickly became synonymous with stylish, high-quality protective gear and lifestyle pieces for a new generation of women riders.
The ask
Atwyld tasked me with creating authentic lifestyle content showcasing their gear being used in the wild, in order to reach an engaged audience of female riders (or aspiring riders).
The product
10 short-form storytelling videos posted organically to Instagram and TikTok
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Adventure Riding Kit
Atwyld
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Summer Riding Kit
Atwyld
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Mexico Road Trip
Atwyld
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Southwest Road Trip
Atwyld
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San Diego Road Trip
Atwyld
The results
Average per video:
24.5K views
1.4K likes
35 comments
54 shares
Bonus
I also acted as a model for new Atwyld gear on a few occasions, appearing in their paid and organic social media, email marketing, and other campaigns.
